The days of aggressive sales closer's may be numbered

Surprise! The greatest impact of a mis-hire on your company could be to your reputation, and not in lost sales revenue.

The days of aggressive sales closer's are numbered. Companies and salespeople who go into the home and use high pressure(old fashioned) sales tactics, will, more than likely, result in exposure on the likes of Facebook/Twitter, Google or Angie's List, in a nano-second.

In the good old days, yellow pages listed only the essential information: Company name, address, phone number etc. Never a word about the reputation or integrity of a company. Today, with a click on a computer or cell phone, potential new customers will be directed to existing comments and a company's good, bad, and ugly reviews.

High pressure sales tactics and gimmicks  that may have worked in the past, can and will, now be exposed and reported to thousands of potential customers within minutes. It takes just one sales pitch to offend or seem too good to be true. Perhaps a potential customer is offended by the salesperson's lack of sensitivity or gimmicky attitude.....With the click of a mouse, or in the blink of an eye, impressions of your company/product are typed, then out  into the world of electronic social media for the masses to read, believe, and form an opinion.

I don't think the full impact of this advertising medium has sunk in yet, but it is here to stay and in the future I will discuss ways to use it to our advantage.....